Thesis Project _ Exterior (04.25.24)

BMW iX Zephyr logo on a light gray and pastel geometric background.
Close-up of a BMW clock face with the text 'UNCHARTED LUXURY' and description about it being a high-end sports activity vehicle combining luxury and sportiness.
A BMW promotional graphic comparing a vintage car and a modern BMW SUV, with the title 'BMW Values / DNA' and the subtitle 'Sustainable Luxury'.
Diagram illustrating BMW's high-end vehicle lineup, showing a transition from luxury to sporty, focusing on sustainable luxury within high-tech design, performance offroading, daily onroading, and luxury lifestyle.
A presentation slide discussing Gen Z's participation in the economy, focusing on high income driven by education, and attitudes toward luxury vehicles and sustainability. The slide includes a quote, a large stylized 'Z' with colorful shapes, a diagram of a car, and some bullet points highlighting key concepts like technology, digital experience, sustainability, personalization, and luxury lifestyle.
A collage featuring four models with highlighted outlines, a pentagon diagram, and photographs of an urban living room, city street, foggy landscape, and person hiking with a dog, accompanied by text and hashtags.
A marketing positioning map and BMW model lineup. The left side shows a grid of compact SUVs positioned from practical to luxury, with prices and models like Fiat 500, Hyundai Kona Electric, Nissan Ariya, Lexus RZ, Audi Q4 E-Tron, Volkswagen D.4, Ford Mustang Mach E, Tesla Model Y, Nissan Ariya, Lexus RZ, Audi Q4 E-Tron, Genesis GV60, Jeep I-Pace, and Mercedes-Benz EQ models. The right side displays BMW iX series models, from iX1 to iX M60, with images and prices, along with a sketch of the BMW iX Zephyr concept and a quote: 'Uniqueness, Comfort, Utility + Sports Luxury = Sustainable Luxury'.
A black and white collage of futuristic BMW designs with words: unpredictable, cubist, exhilarating, vibrant, and a woman with blonde hair.
Design board showing various architectural and artistic models, sketches, and photographs with a forest scene and geometric sculptures with green accents.
Concept design of a futuristic vehicle with a modern surface contrasting a raw form, featuring a sleek black and green exterior, large wheel openings, and a futuristic person walking nearby.
Automobile design infographic highlighting features of the BMW iX, including dual battery chemistry, autonomous driving level 4, solar roof panels, and full personal customization with dimensions and specifications.
Technical blueprint of a BMW iX Zephyr concept car showing side and top views, tire specifications, and technical details including dimensions and components.
A hand-drawn storyboard illustrating the story of BMW's sustainable and innovative vehicle production. It includes scenes of people with dogs, a BMW car on a sales lot, a factory labeled 'BMW Sustainable Factory,' a delivery truck, a sleek new BMW concept car, and a couple enjoying time together with mountains in the background. Text highlights BMW's lifestyle branding and electric vehicle model iX - Zephyr.
Initial sketches of a concept car design, featuring a sleek, modern vehicle with a distinctive, futuristic body shape, including hand-drawn sketches and colored renderings.
Design sketches of a futuristic car, including side views, interior, and structural details, with notes on style and security features.
Design concept sketches of a futuristic car, showing side and front views, with human figures and notes about shape exploration and surface styling.
Concept sketches and digital renderings of a modern, futuristic car design, featuring a rugged, geometric shape with exaggerated cubic elements and exploring themes of ruggedness and volume. Includes side view ideation and design development visuals with a person standing nearby.
Design process for a futuristic car, showing sketches, conceptual models, and a rendered digital rendering of the vehicle.
Design concept sketches and renderings of a futuristic luxury sports car, emphasizing streamlined shape, minimal reflection lines, and a blend of elegance and sporty proportions with interior space visualization.
Design sketches of a futuristic car development, showing different perspectives and conceptual details including sleek body shape, wheel design, and surface features.
Design development sketches and renderings of a futuristic electric car, showing front, rear, and side views with focus on sleek, minimalist fascia and profile.
Design development diagrams of a modern car highlighting side themes such as driver and passenger space, futuristic car models, and visual details like wheels and body shape.
Concept design of a sleek, modern luxury car with a gray gradient exterior, set against a white background. A person standing to the right provides scale, with other design sketches and a top-down view of the car shown on the left side.
Design sketches and renders of a futuristic, aerodynamic car concept with sleek lines, large stylized wheels, and a person standing next to it for size comparison.
Design concept sketches and side and rear views of a futuristic BMW concept car with sleek, angular lines and sharp lighting accents.
A concept car design for the BMW iX Zephyrr, labeled as 'Uncharted Luxury', featuring a sleek, modern, two-tone grey and black exterior with futuristic large rims, parked on a dark surface against a dark background.
Top view of a silver BMW concept car with a panoramic roof, showing interior seating arrangement, and two detailed wheels on the left with modern, geometric hub designs.
A futuristic concept car with a sleek design, silver and black color scheme, and large wheels, parked on a light-colored surface.
A futuristic BMW concept car with a sleek, aerodynamic design, two-tone gray and black exterior, large wheels, and a panoramic black roof.
A futuristic electric vehicle concept named iX Zephyr, with a sleek, angular design, large wheels, and a dark tinted windshield, displayed against a gradient blue background.
A futuristic BMW concept car with a sleek, modern design, featuring large wheels, a gray and black body, and a red accent line across the rear, set against a dark background.
A futuristic concept vehicle from BMW with sleek design, front view, casting a shadow on a plain gray surface. The BMW logo and a quote, 'BMW is not just a car, it's a lifestyle,' are visible on the right side.
Top view of a futuristic electric vehicle with a sleek design, white and black color scheme, illuminated accents, and BMW branding. Text on the right indicates it is the BMW iX Zephy r, with the tagline 'Uncharted Luxury'.